DO YOU NEED
TO OPTIMIZE
YOUR ONLINE
□ Branding?
□ Traffic?
□ Conversions?
□ Reputation?
□ Savings?
How To Stand Out,
While Blending In.
SEO 2.0 = Optimization
Of "All" Digital Assets for
Google's Universal Search
(Blended Search Results)
JOHN SCEVOLA SEO GROUP
SEO 2.0 CAMPAIGNS
Article SEO (ASEO)
Backlink SEO (LINKSEO)
Blog SEO (BSEO)
Book/E-Book SEO (BOOKSEO)
Citation SEO (CSEO)
Classified Ad SEO (CASEO)
Craigs List SEO (CLSEO)
Directory SEO (DSEO)
Display Ad SEO (DASEO)
Document SEO (DOCSEO)
Ebay SEO (ESEO)
Forum SEO (FSEO)
Image/Graphic SEO (ISEO)
Local Search SEO (LSSEO)
Microsite SEO (MICROSEO)
Mobile Media SEO (MMSEO)
Music SEO (MUSICSEO)
Online Reputation Management
(ORMSEO/Reverse SEO)
Paid Search/PPC SEO (PSSEO)
Podcast SEO (PODSEO)
Press Release SEO (PRSEO)
Product SEO (PRODSEO)
Replicated Site SEO (REPSEO)
Review SEO (REVSEO)
RSS Feed SEO (RSSSEO)
Survey SEO (SSEO)
Video SEO (VSEO)
Social Media SEO (SMSEO)
Website SEO (SEO)
WordPress SEO (WPSEO)
XML Sitemap SEO (XMLSEO)
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What’s Better Than SEO?
Search Engine Optimization (SEO) 2.0 Is!
SEO 2.0 Optimizes “All” Your Online Digital Assets
For Google, YAHOO!, and Bing Search Engine algorithms.
- By John Scevola
Websites don’t get on the first page of Google! Website “pages” and other digital assets (ie. videos, blogs, press releases, articles, images, business collateral, etc.) do.
Getting on the first page of Google organically (golden, natural, left-side of page positioning) is not a Beauty Contest, it’s a Popularity Contest. 70% of what gets a website page on the first page of Google is Off-Page stuff. It’s primarily quality (good Page Rank/PR, site age, related/relevant industry) one-way backlinks and citations (name mentions and reviews), with diversified, relevant keywording within the links.
IMPORTANT: The major search engines (i.e. Google, Yahoo, and Bing) see backlink popularity as “page specific,” NOT “site specific.”
Google looks for natural, fairly consistent, web page backlink growth and will penalize (DROP YOU IN ITS RANKINGS) for what its algorithms perceive is an artificially spiked popularity burst and then steady drop-off!
Because of their effectiveness, if you decide to implement powerful SEO 2.0 strategies, plus aggressively fast-track your backlink building, you MUST commit, psychologically and financially, to long-term campaigns. Whatever rate of backlink growth you decide on you need to stay consistent with ramping it up over time. Otherwise, you’re wasting your time and money, because Google, your competitors, or I will take you out (bump you off the first page)!
You need to diversify the wording of your links and diversify your link sources. You also need to diversify your link targets by deep-linking to all of your optimized digital assets, not just your website pages.
Being on Google’s first page is like being “King of the Hill.” You have to work hard to climb there and then, to stay there (popularity/freshness/backlinks/traffic/buzz). You can be assured that your competitors are trying to do the same thing, get past, climb over, tunnel under, and/or pull you down. You just have to do it better, and keep backlink building.
Quality backlinks are GOLD. You NEVER have enough! Every day, for clients, I look at their competitor’s web pages that are on the first page of Google, but who don’t realize how vulnerable they are, that they’re hanging on by their fingernails (weak on-page and off-page SEO 2.0). Very few companies, and even professional SEOs, really know how to do SEO 2.0, optimize “ALL” a company’s Digital Assets for Google’s Universal, Caffeine, and Instant Search algorithms.
If you want to survive, EVEN DOMINATE, online you need to instantly wake up with Google’s new Caffeine! Google Caffeine algorithms, launched only months ago, are Universal Search on steroids. Google is more intensely looking for quality backlink popularity, speed in site loading times, speed in determining content relevancy, freshness in news and content, and diversified digital media (i.e. video, audio, PPT, PDF, etc.).
Content Copyright © 2011 By John Scevola + SEO Group – All Rights Reserved
Don’t Be Ancient History. Get With SEO 2.0!
- By John Scevola
In May 2007, Google rolled out a new method for ranking and displaying search results. Known as Google Universal Search, this method offered added convenience for searchers, while presenting new and unexpected challenges for SEO marketers. In order to understand the significance of this dramatic change, it’s necessary first to understand the difference between horizontal and vertical search engines.
Horizontal Searching
Typically, search engines perform horizontal searches; these are straightforward relevance and ranking searches. They list the top-ranked results in order across a wide spectrum of subjects and types. Horizontal search engine results include news, sports, shopping, and blogs; they do not distinguish between types of websites.
Vertical Searching
For some time, Google has promoted the use of its vertical search engines at the top of its search engine website. Vertical searching allows the user to search in only one area; for instance, Google Shopping offers ranked results in shopping only, providing users with the ability to see only the results they need. Vertical searching essentially divides the internet into columns, saving time and effort on the part of users.
Personalized Searches
Google retains some information about its users’ searches when they are logged in; this allows it to customize searches specifically for their needs. This personalization means that users see information more directly related to their location, interests, and past searching habits; this can be a boon to users, but a challenge for website marketers.
A “Blended” Strategy
Google Universal Search incorporates the most useful elements of vertical searching and personalization into its existing horizontal search engine. Results from Google’s vertical search engines, like Google Images, Google Shopping, and Google Books will no longer be separated from other results or simply ranked in a straightforward manner according to relevance and popularity.
Google Universal Search does simultaneous searches of its vertical search engines, as well as the traditional horizontal search. Then, using a complex algorithm, it determines how to place these results on the page. This new blended strategy allows users to see a wide range of results of all kinds, including local listings designed specifically for them. Users can click on categories within the results page, rather than simply choosing from a list of website results.
What This Means for SEO
This change presents enormous challenges and new opportunities for SEO marketers. It’s no longer enough to provide relevant, useful information with the right number of keywords to achieve high rankings. SEO marketers must diversify into a number of areas they may not have considered before.
• Blogs mentioning your website can now be used as marketing tools to drive traffic.
• Press releases are listed in the blended news results; used properly, this can be one of your most effective tools. News is ranked chronologically as well as by relevance; by keeping your website prominently featured through regular press releases, you can optimize your search engine results.
• Images are more important than ever before, and tagging them correctly ensures your site gets the proper recognition.
• Including your company website in local online directories gives you one more way to improve corporate visibility.
Content Copyright © 2011 By John Scevola + SEO Group – All Rights Reserved
SEO 2.0: We’re Not in Kansas Anymore, Folks!
- By John Scevola
If you’re looking to monetize a web site of any kind then you probably already know about the benefits of SEO. The problem is that Google continually updates its search algorithms and recently the terms Universal Search, Caffeine Search, and Instant Search have entered the official internet lexicon. The difference between these methods and Google’s older search algorithms is enormous. In short, we’re not in Kansas anymore, folks!
Don’t waste valuable time trying to optimize a website just with spammed meta tags and keyword density in an attempt to reach the tops of the Google search charts. Those ideas are yesterday’s SEO news and they have been done to death (i.e. manipulated) by millions of people! Universal Search SEO, or SEO 2.0, works on a number of metrics that are harder to manipulate such as: Rich Media, Digital Assets, Syndication (RSS 2.x and above), Content Delivery Widgets and Gadgets, W3C Compliance, Reverse SEO, Mouseover Results from Data Mining, Content Delivery Networks, Dynamic Content, Images, and perhaps most of all, how well a web site is plugged into the various Social Networks.
Universal SEO includes virtually everything related to a search or query, including: Videos, Images, Advertising, Product Placement, News, Detailed Sitelinks, Maps and more. There is no real limit to the results a search engine such as Google can produce but the fact is that modern search engines no longer work on the old metrics. These days shoehorning keywords into meta tags and page titles in order to achieve ridiculously high keyword density (spamming) will actually hurt the search profile of a web site substantially.
This is why everyone who plans on running a web site and attracting visitors needs to have a Universal Search / SEO 2.0 optimizer. Wasting time on low quality content won’t yield results as quickly as slick multimedia content that is ready to be shared across the latest and most popular Social Networks. Social Networks pull in the viewers who subscribe to the RSS 2.x feeds and share with their friends, family members, coworkers and other colleagues. The more viewers one builds up via Social Networking and Multimedia distribution, the more data is there for Google and others to mine.
Failing to get with the new order of things basically ensures that one’s web site will be left in the virtual dust no matter how many Backlinks one creates. Start a Universal Search SEO campaign with SEO expert tips from a Search Engine Optimization 2.0 Company as soon as possible or risk getting obliterated in a Search Engine tornado.
Content Copyright © 2011 By John Scevola + SEO Group – All Rights Reserved
Google Instant Search SEO
- By John Scevola
Google is an international search phenomenon that has continually defined the online browsing experience. For years, Google has been the standard go-to for countless search inquiries, so much so that the verb “To Google” has earned a place in the international lexicon. To stay on top of the game, Google continues to offer new innovations and refinements to the searching experience. The latest effort from Google is Instant Search.
Google Instant Search responds to the user’s inquiry in real time, offering suggestions based on the letters as they are being typed into the search interface. Instant Search provides hits instantly, changing by the second as users continue to type in more letters to refine their overall search. The advantages to such a searching mechanism are obvious. It reduces the amount of time it takes to get hits from a search while also guiding users as they search, allowing users to spend less time on search terms that fail to yield the correct results.
While this creates a new level of ease for users, it has instantly heightened the stakes for a company’s online exposure and presence. After all, Google’s Instant Search makes the need for smart Search Engine Optimization even more important. Search Engine Optimization, commonly referred to as SEO, is the process by which companies tailor their web page content to score well with Search Engines (i.e. Google, YAHOO!, and Bing), thereby moving up in the results ranking, ideally, high above the Search Engine Results Page’s (SERP) fold, and making it more likely for users to find their company.
For companies to stay competitive with Google’s new Instant Search they have to wake up and realize that they can no longer chance their online business presence on bannable “Black Hat” scam/spam tricks, outmoded SEO meta tag techniques and/or new Flash (SEO Unfriendly) sites. To this end, companies need to understand Google Universal Search Optimization. Also known as SEO 2.0, Universal Search Optimization has been around for several years, but it is still a fundamental factor in gaining visibility in Search Engine results. Universal Optimization simply refers to search results that are not filtered by the type of hit. In the past, Search Engines only provided a limited selection of digital resources in a results list. With Universal Search, on the other hand, web pages are now blended with results from local search, social media, blogs, videos, news, articles, photos, and more.
Capitalizing on this search system has been important for years, but with Google’s Instant Search, the risk of failure is instantly greater. With Instant Search, users do not have to finish typing their initial keyword to get results. So it is critical that companies have the best possible Short and Long Tail Keyword Optimization (including keyword typos) in order to ensure that they show up as high as possible in the SERPs. After all, if users find other relevant web media before trying the keyword being utilized on a web page, then there is no second chance!
Companies that are optimizing for Universal Search results, however, have a better chance of getting noticed. Since this method of optimization relies on multiple types of Digital Media/Assets (i.e. web pages, videos, blogs, press releases, articles, business collateral, etc.), it is possible for well structured Digital Media/Assets to get multiple hits from Search Engines, perhaps being linked in multiple formats at the top of Google’s Search results. Having numerous Digital Media/Assets appear in a Search Results list makes it even more likely to get noticed, possibly, even to DOMINATE Niche Categories! With Google’s Instant Search, such visibility is essential in order to retain a viable competitive edge.
Overall, Google’s introduction of Instant Search has made it easier for users to find what they are looking for. Therefore, companies need to be aware not only of the caffeine power of Instant Search, but how to ensure that they have a strong presence through Universal Optimization, SEO 2.0 for ALL their Digital Assets. Companies that are properly geared up can not only survive in this new search landscape, but instantly flourish as well.
Content Copyright © 2011 By John Scevola + SEO Group – All Rights Reserved
SEO 2.0: Survival of the Internet’s Fittest!
- By John Scevola
When Darwin proposed the Theory of Evolution, he used it to explain the development of species. The idea of natural selection, that the strong survive and the weak die off, has been integrated into the modern understanding of biology, but the organic world is not the only place where this survival of the fittest takes place. Quite the contrary: natural selection dominates the online business realm as well. However, while circumventing biology can be nearly impossible, utilizing the online marketplace to stay on top does not have to be as difficult.
The key is to understand how to survive. While companies around the world launch websites, only a select few make it to the big time. These company websites receive millions of hits and show up front and center on major search engines. In fact, being featured on the front page of a Google search results list is the best way to stay ahead of electronic natural selection. That task, however, is easier said than done.
Traditionally, internet searches have displayed results through a ranking system. This system worked by examining the content of the page and rating its overall relevance to the search being performed. The search engine would then present the designated sites by their rank. There are certain drawbacks to such a straightforward approach, though, since this type of ranking only utilizes standard websites. In order to create a more comprehensive search experience, Google drastically revamped its searching capabilities in 2007 with the concept of Universal Search.
Universal Search opened up searches to include blended results listed by comparative ranking. Comparative ranking works similarly to traditional ranking, by analyzing the content and determining its relevancy to the search being performed. However, comparative ranking takes the process a step further, weighing websites alongside other online mediums, such as photos, videos, blogs, press releases and more. This goes hand in hand with blending, which provides search results for the full gamut of online mediums cohesively on a single page.
In this way, Google’s Universal Search has changed the way online prowess must be achieved. Now, companies and website developers must utilize a Search Engine Optimization (SEO) 2.0 approach, focusing not only on content with keyword rich copy, but also optimizing all of their digital media, thus showing they are the best “fit” with a strong, multimedia approach. By incorporating rich media like images and video, websites can increase their comparative ranking, being strong enough to overpower a greater variety of sources.
An SEOexpert and/or marketing services company must diversify into a number of areas possibly not considered before.
• Blogs mentioning your website can now be used as Viral Marketing tools to drive traffic.
• Press releases are listed in the blended news results; used properly, this can be one of your most effective tools. News is ranked chronologically as well as by relevance; by keeping your website prominently featured through regular press releases, you can optimize your search engine results.
• Images are more important than ever before, and tagging them correctly ensures your site gets the proper recognition.
• Including your company website in local online directories gives you one more way to improve corporate visibility.
The Search Engine Optimization (SEO) 2.0 approach is the only way to achieve internet dominance, ensuring online business survival at all costs.
Content Copyright © 2011 By John Scevola + SEO Group – All Rights Reserved
Google SEO 2.0 Is Green!
- By John Scevola
Today’s businesses have a lot to consider when devising effective advertising strategies. The old days of publishing ads in local newspapers and sending out hundreds of direct mailers per month are fading fast. These days, a prominent online presence trumps excessive paper and print advertising in a number of key ways – and being green is definitely one of them. By reducing the amount of paper advertising you rely on, you can help save the planet. Still, coming up with a topnotch way to advertise online is essential – and these days, SEO 2.0 is the way to go.
Putting Google’s Universal Search Algorithm To Work For You
In order to market your product, service or website effectively online, you need to keep up on the methods that prominent search engines use to display their results. There are several popular search engines, but Google is the big daddy of them all. The importance of getting your website – and its content – to play nice with Google cannot be overstated; if your site doesn’t appear near the top of Google’s search results, then it pretty much doesn’t exist.
Google relies on a so-called Universal Search algorithm to determine where websites appear in its rankings. This algorithm takes all of Google’s “Vertical Search Engines” – like Google Video, Google News and Google Blogs – into consideration. In other words, simply sprinkling a few keywords around on a website isn’t good enough anymore; more in-depth actions must be taken – and that’s where SEO 2.0, or Search Engine Optimization 2.0, comes into play.
How SEO 2.0 Can Help
With SEO 2.0, all of a company’s Digital Assets are optimized in order to take full advantage of Google’s Universal Search algorithm. Videos, blogs and even social media profiles are crafted and tweaked in order to be given preferential treatment within Google’s entire suite of products. In turn, a website is much more likely to appear within the coveted first page of results for a business’s preferred keywords and key phrases. Investing in topnotch SEO 2.0 services is, therefore, a stellar investment – and can provide a few surprising benefits, as well.
Go Green With Optimized Online Advertising
In the past, the amount of paper waste that a company had to generate in order to spread its message could be considerable. Despite all of that effort, the results of such campaigns were often negligible. Happily, today’s website owners can turn to the power of SEO 2.0 to not only enjoy exceptional marketing benefits, but to lessen the negative impact that they have on the environment. Going green has never been more critical, and companies that hope to appeal to environmentally conscious consumers must look for ways to spread their message without leaving a sprawling amount of paper waste in their wake.
Spread Your Message, Save The Planet
Thanks to SEO 2.0, it is more than possible to have your cake – and eat it, too – when it comes to advertising in an eco-friendly way. Enhancing your presence online is one of the very best ways to reach a large and varied audience, and to pump up your profitability along the way. Why sacrifice the health of the planet in order to advance your marketing scheme? With SEO 2.0, you no longer have to. Hire a knowledgeable and experienced SEO 2.0 expert and/or services company to help you achieve unprecedented rankings on Google and other major search engines, and watch the traffic start streaming in – all without generating a lot of paper that will ultimately end up in a landfill, and without spending an exorbitant amount of money.
Content Copyright © 2011 By John Scevola + SEO Group – All Rights Reserved
